Hyaluronic Acid (HA) is one of the most effective moisture-binding ingredients in skincare, holding up to 1,000 times its weight in water to help maintain optimal skin hydration. It is the ultimate natural moisturiser, keeping your skin plump, supple, and resilient. But as the decades roll on, our natural reserves dwindle.

The decline in HA production can begin as early as your 20s, becoming more noticeable with time.

Some studies suggest a 50% reduction in our natural HA by age 50.

YOUTH™ Moisture Activating Serum is powered by Active Cellular Hydration Technology™ with Triple Action Hydration, designed to work at the cellular level to:

ATTRACT

A desert plant that pulls moisture into your skin like a magnet.

LOCK

Seals in moisture and forms a reservoir deep within the skin.

PROTECT

Forms a barrier shield that prevents water loss.