ELDERBERRY THE SUPER BERRY
Small in size. Mighty in power. Elderberry is a Superfood, a powerhouse of nutrients, rich in phytonutrients. For centuries, Elderberry is known to have an impressive array of health benefits, including immune health.
GET THE PURPLE PROTECTION FROM ELDERBERRY
1. High in Antioxida
A great source of phenolic acids, flavonols, Vitamin A and C, key antioxidants to help fight free radicals and oxidative stress.1
2. Rich in Polyphenols-Anthocyanins
A key nutrient in Elderberry, anthocyanin is the compound responsible for its deep, dark purple colour and is popular for its antiinflammatory and anticarcinogenic activity, cardiovascular health and immune health benefits.2 Elderberry has more anthocyanins than any other berry.1
3. Traditionally used to relieve cold and flu symptoms
A medicinal food and natural remedy in European folk medicine to help relieve colds, flu, aches and pains, coughing, nasal congestion and sinus.3,4
4. Enhance Body Defense
Contains natural antibacterial and antiviral properties, which may help your body fight off infections.5
5. Speed up recovery, Reduce cold and flu severity
Studies found that people with flu experienced shorter illness and less severe symptoms when taking elderberry extracts at the onset of symptoms. The compounds in elderberry were found to block proteins in the flu virus from attaching to host cells. This could explain why it seems to fight flu.6
1. Sidor, A., & Gramza-M. A. (2015). Advanced research on the antioxidant and health benefit of elderberry (Sambucus nigra) in food – A review. Journal of Functional Foods, Volume 18, Part B. doi:10.1016/j.jff.2014.07.012.
2. Jian He et al. (2010). Anthocyanins: natural colorants with health-promoting properties. Annual Review of Food Science and Technology. Vol. 1:163-187 (Volume publication date 10 April 2010).
3. Mahboubi, M. Sambucus nigra (black elder) as alternative treatment for cold and flu. Adv tradit med (adtm) (2020) doi:10.1007/s13596-020-00469-z
4. Zakay R. Z., Thom, E., Wollan, T., & Wadstein, J. (2004). Randomized study of the efficacy and safety of oral elderberry extract in the treatment of influenza A and B virus infections. The Journal of international medical research, 32(2), 132–140. doi: 10.1177/147323000403200205
5. Porter, R. S., & Bode, R. F. (2017). A Review of the Antiviral Properties of Black Elder (Sambucus nigra L.) Products. Phytotherapy research : PTR, 31(4), 533–554. doi:10.1002/ptr.5782
6. Tiralongo, E., Wee, S. S., & Lea, R. A. (2016). Elderberry Supplementation Reduces Cold Duration and Symptoms in Air-Travellers: A Randomized, Double-Blind Placebo-Controlled Clinical Trial. Nutrients, 8(4), 182. doi:10.3390/nu8040182