User-generated Content (UGC) Guide - Ramadan Campaign
Tenaga Konsisten, Kenyang Seimbang, Hidrasi Disokong, Fokus Berterusan
PURPOSE
This guide helps you create authentic, Ramadan-relevant content that reflect real fasting routines, so you can connect meaningfully and share it with your customers.
THE RAMADAN WELLNESS SOLUTION
Use these product unique selling points and benefits to guide your selling and sharing efforts. These four products work together as a Shaklee Ramadan Set to support the full fasting cycle, from sahur to tarawih, by supporting energy, satiety, hydration, and focus throughout the day.
ESP Mixed Soy Protein Isolate Powder
- Quick and easy for busy sahur or moreh
- High-quality soy protein for sustained nourishment
- Helps support energy without feeling heavy
Life Cinch® Mixed Soy Protein
- Helps keep you feel fuller for longer at sahur
- Supports muscle maintenance while fasting
- Encourages better portion control at iftar
Performance™ Drink
- Replenishes electrolytes lost during fasting
- Helps you feel hydrated longer
- Supports hydration without excess sugar
Cinch® Tea
Ramadan Role:
Fokus Berterusan & Curb Craving
Why it works during Ramadan:
- Gentle energy without sugar crash
- Supports alertness and focus
- Helps manage late-night cravings
- A better alternative to sugary drinks after iftar
Best Timing: After iftar / Before Tarawih
This campaign speaks to people who:
- Berpuasa long hours and rasa cepat lemau
- Tend to overeat during iftar
- Have limited time to prep sahur
- Want to maintain weight and wellness during Ramadan
- “Petang-petang mesti lemau.”
- “Buka puasa selalu over.”
- “Cepat sangat haus.”
- “Jisim otot berkurang dan badan rasa lemah, especially hujung Ramadan.”
YOUR UNIQUE ANGLE (RAMADAN EDITION)
Unlike quick-fix drinks or sugar-loaded Ramadan beverages, this set supports the entire fasting journey:
- ESP – Sustain energy throughout the day
- Life Cinch® – Stay fuller, longer
- Performance™ Drink – Rehydrate properly after iftar
- Cinch® Tea Mix – Maintain focus and clarity for ibadah and daily tasks
This is not a diet.
This is about supporting your body so you can berpuasa dengan lebih tenang dan konsisten.
VIDEO CONTENT IDEAS & SAMPLE SCRIPTS
SCRIPT 1: Apa Saya Ambil Sepanjang Ramadan
Length: 30-45s | Format: Voiceover + lifestyle shots with products
Script (Guide):
“Puasa bukan maksudnya kena jalan kosong. Sepanjang Ramadan, saya fokus benda simple:
protein masa sahur (ESP & Life Cinch) supaya tak cepat lapar, minum Performance masa buka untuk hidrasi, dan Cinch Tea waktu malam supaya fokus sampai tarawih. Routine ni bantu saya rasa lebih seimbang dari pagi sampai malam.”
CTA:
Comment RAMADAN untuk routine penuh saya.
SCRIPT 2: My Sahur Routine
Length: 45-60s | Morning routine vlog
Script (Guide):
“Masa sahur, saya utamakan protein dan air. ESP & Life Cinch bantu saya rasa kenyang lebih lama dan tak cepat penat waktu siang. Bila sahur betul, puasa rasa jauh lebih manageable.”
Share a recipe (contoh: Banana ESP Smoothie)
CTA:
Save ni kalau selalu lapar tengah hari.
SCRIPT 3: First Time Berpuasa dengan Anak
Length: 30-45s | Format: Fun lifestyle reel / sahur prep / text overlay + music
Script (Guide):
“Macam mana saya pujuk anak bangun sahur?
Jawapannya: buat sahur ringkas dan fun.
Tak perlu masak berat-berat. Cukup minuman berprotein, roti atau biskut, dan air supaya tak cepat lapar dan tak lemau.
Untuk semangat puasa, saya buat sistem ‘reward’ sikit:
Puasa separuh hari dapat sticker, puasa penuh dapat duit raya mini!
Tak paksa, tak marah. Bila sahur jadi fun, anak pun lebih teruja nak cuba.”
CTA:
Comment RAMADAN untuk routine penuh saya.
SCRIPT 4: Puasa Semasa Mengandung / Menyusu
Length: 30-45s | Format: Talking head / daily routine
Script (Guide):
“Sebagai ibu mengandung / menyusu, puasa bagi saya bukan soal tahan lapar, tapi jaga tenaga dan nutrisi. Saya pastikan sahur cukup protein, minum secukupnya masa iftar, dan elakkan minuman terlalu manis yang buat cepat letih.
Bila badan cukup nutrisi, saya rasa lebih stabil dan boleh lalui Ramadan dengan lebih tenang.”
CTA:
Share ni dengan ibu-ibu yang berpuasa.
RAMADAN HOOKS
(FIRST 3 SECONDS)
- “Ini kali pertama saya rasa puasa lebih ‘ringan’.”
- “Kenapa saya tak lapar sampai waktu buka?”
- “This Ramadan, saya buat benda ni je – tapi bezanya besar.”
- “Jangan start Ramadan sebelum tengok ni.”
- “Ini sebab puasa anda rasa susah.”
- “3 cara saya kekal bertenaga masa puasa.”
- “Macam mana saya pujuk anak bangun sahur.”
- “Puasa masa mengandung / menyusu – ini realitinya.”
HASHTAG IDEAS
#ShakleeRamadan
#RamadanFitRayaLit
#RamadanMubarak
#Ramadan2026
#TipsRamadan
INSTAGRAM STORY IDEAS
Story 1: Poll
“Petang-petang rasa lemau?”
Poll: Ya / Selalu
Story 2: Quiz
“Apa buat kita kenyang lebih lama masa puasa?”
Answer: Protein
Story 3: Question Box
- “Sahur makan apa hari ni?”
- “Puasa turun berapa kg setakat ni?”
- “Ada yang exercise masa puasa ke?”
CONTENT CHECKLIST (RAMADAN-COMPLIANT)
Before posting, make sure you:
- Share personal fasting experience
- Use compliant, non-medical language
- Focus on routine, not promises
- Include captions for sound-off viewing
- Include a clear CTA (DM, link in bio)
FINAL RAMADAN CONTENT TIPS
- Focus on routine over results
- Educate, don’t hard sell
- Capture real moments: sahur, iftar, tarawih nights
- Bundle products naturally as a Ramadan Solution
- Keep messaging aligned with balance, discipline and self-care
REMEMBER:
People don’t buy products during Ramadan.
They buy energy to fast better, control to eat mindfully, and support to stay consistent.
Now go create your meaningful Ramadan content.
